CRM & Growth Consultancy
Norvik provides fractional CxO leadership, strategic advisory, and specialist projects for gaming, gambling, and high-volume B2C operators. Built on enterprise CRM leadership across the world's largest operators.
Leadership experience across
How we work
Whether you need a senior leader at the table, help selecting the right platform, or deep analytical expertise, Norvik adapts to what your business needs.
Focus Areas
Every engagement draws from hands-on experience across the full CRM spectrum. These are not theoretical services. They are capabilities proven at enterprise scale.
End-to-end lifecycle design from onboarding through reactivation. Segmentation, automation logic, journey orchestration, and ongoing optimisation across all customer touchpoints.
Navigate CRM platform, SMS provider, ESP, and marketing automation vendor selection. From requirements gathering and RFP design to vendor scoring, negotiation support, and migration planning.
Churn prediction, LTV modelling, player segmentation, and predictive analytics. Delivered through a network of 100+ data engineers for enterprise-grade analytical depth.
Reduce bonus costs while increasing retention. Incentive mechanics redesign, A/B testing frameworks, and deep ROI analysis, from quick wins to advanced modelling with our data network.
Implement AI across your CRM workflow: content generation, QA automation, multi-language translations, personalisation at scale, and predictive send-time optimisation.
Review and redesign how your CRM organisation works. Team structure, decision rights, workflows, planning cadences, and governance frameworks that improve execution quality at scale.
Our Approach
Every engagement follows a proven methodology. No fluff, no endless discovery phases. Structured delivery that moves fast and creates lasting change.
Understand your current CRM operation, team structure, technology stack, and performance. Identify gaps, inefficiencies, and untapped opportunities through hands-on assessment.
Build a practical roadmap with clear priorities, ownership, and timelines. Operating model design, process improvements, and platform recommendations grounded in what actually works.
Execute alongside your team. Whether embedded as a fractional executive or guiding through advisory, Norvik stays until the work is done and the results are measurable.
Build frameworks and systems that sustain performance after the engagement ends. OKRs, governance structures, and ways of working that your team owns going forward.
Proven Results
Every result below was delivered at enterprise scale, across regulated markets, with real teams and real accountability.
+100%
YoY NGR Growth
Revenue growth through strategic CRM transformation and operating model redesign
25%
Bonus Cost Reduction
Reduced bonus spend while simultaneously increasing customer retention rates
30%
SMS Cost Reduction
Lowered SMS costs through optimisation with customer engagement fully maintained
+300%
Reactivation Rate Increase
Transformed reactivation performance through new strategy and operating models
Who We Help
For CEOs & Founders: Senior CRM leadership without a 12-month exec search. Plug in experienced leadership that delivers from week one.
For CRM Teams: Expert guidance on operating models, tooling, and execution frameworks. Level up how the team works.
For Marketing Leaders: Lifecycle strategy, segmentation, and automation that measurably improves retention and LTV.
For Product Teams: CRM and customer engagement expertise embedded in product-led growth initiatives.
For Data Teams: Bridge the gap between data capabilities and CRM execution. Turn models into action.
For Operators in Growth: Scalable operating models, team structures, and governance that support sustained growth.
About Norvik
Most CRM consultancies advise. Norvik operates. The difference is 15 years of building, scaling, and leading customer organisations across complex multi-brand, multi-market businesses.
Norvik's senior team has built and led CRM functions at operators including Electronic Arts, William Hill, LeoVegas Group, and MGM. That foundation runs through every engagement, so the work is grounded in what actually performs at scale.
That operator background is paired with a network of 100+ data engineers and AI-enabled workflows, giving clients enterprise-grade depth with the speed and accountability of senior leaders who have sat in their seat.
Global CRM functions built from scratch and scaled across three continents
200+ person customer organisations led inside multi-brand operators
Multi-vendor RFPs run across CRM platforms, SMS providers, and ESPs
AI and automation programmes stood up from zero
+100% YoY NGR growth delivered through CRM transformation
200+
People in teams led
15+
Years operator experience
8+
Major operators
20+
Regulated markets
Get in Touch
Whether you are exploring a fractional CxO engagement, need strategic advisory, or have a specific project in mind. Let's start with a conversation.
Send a short note about your challenges and we'll set up a 30-minute call to explore how Norvik can help. No commitment, no pitch deck.
Email NorvikRFP support, analytics project, AI implementation, or bonus optimisation. Tell us what you need and we will scope it.
Get in touch